While in one sense these commercial stars have served as social catalyst, thereвЂ™s no knowing how much real change they have been able to inspire on the ground.

Jokes aside, between Khan and Kumar, thanks to their outsized influence and mass following, a spate of issues like female feticide, honour killing, casteism, open defecation, menstrual hygiene and sanitation have got mainstream impact. If ever the government decides to initiate a вЂPatriot of the YearвЂ™ award, BollywoodвЂ™s two powerful Ks would be front-runners. As far as box-office goes, the timely switch in image has paid off for him, as the success of Gold, Padman, Toilet: Ek Prem Katha and Airlift proves. In recent years, the action star of the 1990s has transformed himself into a go-to ideologue, giving us moral lectures on what it means to be an Indian. When asked by Time magazine about his role as an entertainer, the star replied, вЂњItвЂ™s to bring grace to society, to affect the way people think, to make the social fabric stronger.вЂ™ДЄcross six degrees of separation lies Akshay Kumar. Khan starrers such as Taare Zameen Par, 3 Idiots and Dangal prove that if you give audiences dollops of sugar in the form of entertainment, itвЂ™s likely they will swallow the bitter pill (read: social message). From a 2012 Time magazine cover profile on Khan, you can discern his bleeding-heart interest in cinema as a medium of social change. Even though Khan sometimes strays into the вЂactivistвЂ™ territory, no viewer can deny his deft appropriation of what appears to be вЂcinema of conscience.вЂ™ No coincidence then that, some years ago, at the height of Satyamev JayateвЂ™s popularity the media hailed Khan as вЂIndiaвЂ™s conscience-keeper,вЂ™ a mantle one isnвЂ™t quite sure if the perfectionist star worked methodically at acquiring or if it happened purely organically. When talking about socially relevant cinema - stories with a social message, directly or indirectly - in the modern context, one name immediately springs to mind.

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